When both browser Pixel and Server CAPI send purchase events without matching event_id strings, Facebook Ads Manager double-counts sales or flags "Purchase Event Deduplication Issues" in Event Manager.
Bilal fixes duplicate conversion events, missing CAPI parameters, and ensures 9.0+ Event Match Quality.
Bilal (Goofy Developer) builds custom Shopify stores, GoHighLevel automation pipelines, and Meta ad campaigns focused on more sales.