Home/Tools/Meta Ads Break-Even ROAS Calculator
FREE ADVERTISING CALCULATOR

Meta Ads Break-Even ROAS Calculator

Discover the exact minimum Return on Ad Spend (ROAS) and maximum Cost Per Acquisition (CPA) required to stay profitable before scaling your paid ad budget.

Advertisement • Sponsored
Google AdSense Placement (Client: ca-pub-4460894985031617)Auto ads & targeted ad units will appear here once Google completes account review.

Campaign & Product InputsUSD ($)

💡 How Break-Even ROAS Works:

If your gross margin is 66.7%, every $1.00 of ad spend must generate at least $1.50 in revenue for your store to break even on advertising.

Minimum Break-Even ROASTarget Threshold
1.50x

Any campaign delivering above 1.50x ROAS is generating net profit for your business.

Max Allowable CPA$50.00
Gross Margin %66.7%
Projected Profit at 3.0x ROAS Scale:
Ad Spend:$3,000
Gross Sales:$9,000
Net Profit:+$3,000
Advertisement • Sponsored
Google AdSense Placement (Client: ca-pub-4460894985031617)Auto ads & targeted ad units will appear here once Google completes account review.